A Facebook marketing plan is an excellent way to promote a product or business. This site gives the user the ability to interact with millions of users at one time, allowing the client base to increase and therefore an incline in business.
The original use of these sites was for people to unite with old acquaintances or keep up to date with current friends. Over time these sites have become a valuable resource for organizations to increase awareness about their product.
Using this networking site will allow the individual to appeal to local as well as international audiences. The first thing that a person should do when developing their Facebook marketing plan is to know what type of person they are targeting. This social media site allows the user to create groups of people based on age, education, demographic, and interests. This will help the business person to cluster groups that will benefit from the product.
Creating a user profile is an important step to attract interest. An individual will want to be as detailed as possible about the business they are attempting to promote. Along with creating an online business card, individuals will want to talk about their interests outside of work, education, family and other areas that will help a user connect on a more personal level. Once a profile has been created an individual will want to invite as many people to become friends as possible.
A fan page allows users to connect to an area of interest. These pages are a part of a user’s profile, so the goal in advertising should be to get as many people to become fans of the business as possible. Creating a page that is visually appealing as well as informative will help to attract new people. Individuals should plan on asking everyone in their friend category to add their fan page to their wall.
All fan pages have a “like” button that individuals can use to demonstrate support of a product or cause. Links are instantly shared with friends and are added to the wall of a person who uses this button. The more people use this button the more visibility the page will receive.
Using PPC As Part of Your Facebook Marketing Plan
A person using this site to promote a business or product may choose to pay to have additional advertising as part of their Facebook marketing plan. In this case a person will choose an ad based on their budget. Individuals should make sure that this marketing tool is attractive and draws interest.
The first page that users of Facebook see when logging on to the site are status updates. By updating status regularly it will help to keep users informed of the business. As with any Facebook marketing plan, promoting any product or business requires gaining the attention of others. Creating a marketplace and eliciting interest by developing fun contests and inviting people to attend upcoming events can prove to be effective.
A Facebook marketing plan involves using the profile as an online business card complete with detailed information about the product. Using tools such as fan pages and status updates will help to draw the attention of potential clients.
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