This is a 3rd party review of Boresha Coffee. I am in now way affiliated with the company. That being said, I have over 15 years of experience in the MLM arena and I review 3-5 different MLM companies everyweek. I will do my best to give an unbiased review of Boresha Coffee.
What is Boresha Coffee?
Boresha is a health and wellness company located in Walnut Creek, California that markets it’s products through an MLM distribution channel. They are mostly known for being a coffee company but Boresha International has many products, including Coffee, Tea, and a Lipolysis Formula that helps the body produce Nitric Oxide.
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Why Boresha Coffee?
A little over 2 years ago I had never had a cup of coffee in my life. I never understood the attraction and addiction that people seemed to have with Starbucks and coffee. But 2 years ago I had a baby girl and I was forced to get up at “odd” hours. Coffee became my savior in the morning and now if I don’t have my cup of Java I am a grumpy man. Now I get it!
Boresha coffee MLM makes perfect sense on a few levels. The first reason is that you do not have to change consumer behavior in order to sell your product. Everyone loves coffee. It is a huge industry and asking someone to try your new coffee product is not like asking someone to try some super juice that supposedly will make them feel like a superman. We all know how coffee makes us feel, so assuming that Boresha coffee doesn’t taste like garbage, you have an easy sell.
The second reason is that the economy is so bad right now that everyone could use the extra money. So if you can make some extra cash by introducing people to coffee that taste good and helps people lose weight, then you have a win win situation.
On the negative side, it seems that there are a bunch of coffee MLM’s popping up all over the place. Companies like Gano Excel and Organo Gold to name a few. This means more competition but it also means that there is money in the niche, other wise there wouldn’t be all of these companies popping up.
Marketing Boresha Coffee
This type of product really lends itself well to word of mouth marketing. It is really easy to hand someone a sample of coffee and askt them to try it out. This style of marketing (I call it lottery marketing because you hope the next person you talk to will help you strike it rich) will only work for so long because most people have a finite group of members in their inner circle. Once you run out of warm market friends you will need to learn other ways to market your business. This can be offline or online but you really need ot step out of your comfort zone and learn a new skill.
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